Don’t you agree that one of the biggest challenges that we as online marketers are experiencing today is to maximize your Google ads, and get a positive ROI on the money spent.
Our best advice and prioritization of what you should focus on and do first is:
- Do you have the correct keywords incl the long-tail ones?
- Bids are according to your budget
- What CTR do you ads have? when was it last you changed them?
- What position and CTR are your keywords having?
- Destination url’s
- Landing pages
- Correct daily budget
- Correct language?
- Let us know what your experiences are and did you get the ROI you were looking for?
- How do you see the Google ads in short term vs. long term perspective?
- Did Google ads meet you expectations?
- Did you use Google ads in text or as banners?
Link: Google Adwords