Here is a bit of our online dictionary,

It is some important parts of the net and how things work around the net most of the time. Of course you have the odd exceptions here and there but these are the standards:


Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engineresult pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion

  • Get more customers for your business: Advertise to people searching on Google and our advertising network
  • Reach people actively looking for information about your products and services online
  • Easily control costs – pay only when people click on your ad

SEM Adsense:

  • Maximize your website’s revenue potential with contextually targeted ads
  • Track the success of different formats and locations with online reports
  • Customize ads to complement the look and feel of your site


Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical searchengines. This gives a website web presence.

Affiliate marketing:

A way to promote your business online through a network of publisher websites – drive qualified, targeted traffic to your website to buy your products or register for your services.
It’s performance-based, so you only pay commission to publishers when actual results occur.

Media buying:

  1. Generate leads
  2. Drive traffic to your site
  3. Increase sales and attract new customers
  4. Increase brand awareness
  5. Reach a targeted online audience

Social media marketing:

Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations,publicity, direct marketing, and sales promotion. Increasingly also viral marketing campaigns are grouped to integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.


The buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but anytransactionthat is completed solely through electronic measures can be considered e-commerce. E-commerce is subdivided into three categories:business to businessorB2B,business to consumerorB2C, andconsumerto consumer or C2C.also calledelectronic commerce.

Read more:


Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.”

Bounce rate:

Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.

White label:

Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself.

Web Analytics:

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Banners and hyperlinking:

  • CTR:
    Click through rate, this is measured in % ( a accepted one is about 0.08% and up!)
  • CPC:
    Cost per click
  • CPM:
    Cost per 1000 impressions
  • CPA:
    Cost per acquisition
  • Bounce rate:
    Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.
More to come one the following:
  • Banners
  • Marketing
  • Branding
  • PR

Our online dictionary grows all the time and we try to update it with more and more information that can help you!
If you have a specific issue or topic you wan to know more about let us know with a comment below and we will try to look into it more and give our take on it!


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