What is re-marketing to you?
So probably you have heard the term re-marketing and maybe you have even used it ?
Re-Marketing is something we think is very important and you in your business should use! Not only to be seen in more places by your visitors and constantly being on top of mind for them and this way reach previous visitors and reach your target audience, as that is the way for it to be used.
Who should / would use re-marketing
Whether you’re looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, re-marketing can be a strategic component of every campaign. It can be a good driver for return on investment (ROI) for all types of advertisers.
Here is google’s definition on the subject:
http://www.google.com/ads/innovations/remarketing.html
But it is not only Google who does this but as well a company called criteo and it works just as well as Google we would say!
Have you tried Re-marketing? with Google or Criteo?
let us know what your experiences are and did you get the ROI you were looking for?
How do you see the remarketing in short term vs. long term perspective?
Did remarketing meet you expectations?
