Have you been thinking anymore on your social media strategy?
Have you acted on it?
What was the result?
Do you have a social media play book to follow?
My suggestion, would be after, listening to what is going on in the space you want to enter, that you start to plan a and work on a play book. Important is that you early on get the buy in from management, prepare them social media can take some time before it reaches friction, so patience is key.
To personalize this communication channel and your company more human, get your associates involved in responding and communicate .
Good luck !