Ok Email marketing ,
Many are doing it and some are not doing it!
but among those that are doing it, some do it very well but many do it very poorly..
how come they do it so bad?
Lets try to take a look at that!
Ok so everyone wants you to join their email list for the next newsletter and la di da,
but few actually have a strategy in doing this!
Or if they have, it is more of a spamming strategy and people more get annoyed over these emails then getting positively surprised.
Some examples we would say are: Groupon, Linkedin if you happen to signup for those?
and the list goes on, but those are some big companies which you would expect to have a “sound strategy” for Email marketing.